It shows that in 2010, my country’s tractor market was operating smoothly and presented many new features. The total industrial output value and sales revenue reached 34.813 billion yuan and 40.023 billion yuan respectively. At the same time, the export delivery value continues to maintain a strong growth momentum. The domestic market for large and medium-sized tractors continues to run at a high level, but the growth rate has slowed down, and the demand continues to expand in the direction of high horsepower; the small tractor market continues to rise at a double-digit rate. .
On the other hand, market demand in various regions is uneven, brand competition is becoming increasingly fierce, and market concentration is further increased. However, compared with developed countries and regions in agriculture such as Europe and the United States, it is far from reaching the level of demand saturation. In addition, the backward product structure and performance is a common problem in my country’s tractor products, and the technical level needs to be improved. At the same time, the market disorder and the quality problems caused by the disorderly competition of enterprises also reveal that the quality of my country’s tractor products needs to be improved.
From the perspective of the national agricultural mechanization development strategy requirements, the development of agricultural mechanization in my country is currently at an intermediate stage, and the level of comprehensive mechanization of farming and harvesting has just exceeded 50%. According to the requirements of the “Opinions of the State Council on Accelerating Agricultural Mechanization and the Sound and Rapid Development of Agricultural Machinery Industry”, By 2020, the comprehensive agricultural mechanization rate of crop cultivation and harvesting in my country will reach more than 65%. In other words, there is still a big gap between the development of my country’s agricultural machinery industry and the requirements of the national agricultural machinery development strategy. As the power source of agricultural machinery products, tractors still have a large market demand.
